Search Engine Marketing - Website Usability Guidelines 


       Search Engine Marketing & Website Usability Guidelines

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Website Proofreading

Minimize Distractions

Minimize distractions and interruptions. It's easy to lose your place and skip over text when you're interrupted or distracted. Turn off your phone. Close email. Shut yourself in a quiet room.

Avoid Being the Sole Proofreader

Don't be the sole proofreader of your own writing. you're too close to it; you can't see mistakes others see.

Concentrate on the Subject Matter and Flow

Force yourself to slow down and concentrate. Focus on each word and character -- letters, punctuation, special characters, spaces - not on meaning. If you think about meaning, you'll see what you expect to see, especially in your own writing. Break large slabs of copy into small bits to avoid slipping into automatic reading mode.

Several Passes

Don't try to find every mistake in one pass. Read through the material several times, looking for different problems each time, such as:

  • Typos and misspellings
  • Easily confused words (e.g., to for too and your for you're
  • Ambiguity
  • Inconsistencies
  • Formatting problems
  • Factual errors
  • Missing words

Different Platforms

Proofread online on different platforms and in different browsers. Check the text on a Mac and PC, in Internet Explorer and Netscape. If your audience comprises a substantial percentage of AOL users (more than five percent), check the text in AOL, too. Do this even if you have a QA (quality assurance) department. QA doesn't always catch problems in the text.

Print Pages

Print out the pages for one final read-through. Proofreading on screen and proofreading on paper complement each other well. It's easier to catch some errors on paper and others on screen.

Read Backwards

Read backwards. Reading backwards can help you focus on the words and not get distracted by meaning. But don't depend on it too much; it doesn't expose things like incorrect homonyms and confusing word order.

All Caps

Proof any text in all caps separately and more painstakingly. Typos and misspellings are much more difficult to see in all caps.

Table of Contents

If There's an outline or table of contents, check it separately. Otherwise you'll get caught up in the text and miss errors.

Prominent Text

Proof the most prominent text separately. Ironically, the most prominent text is often the most easily overlooked.


 
 
 
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