| Website
Customer Conversion Rate |
|
| The First Law of E-Commerce |
|
If your website visitor cannot find the product and
review the company policies, they will not buy. Studies
show that e-commerce websites lose half of their
potential sales because website visitors cannot use the
website. With better usability, the average website
could increase its current conversion rate by 79%. |
|
Website Usability is the Answer to High Website
Conversion Rates |
|
The Usability Expert Jakob Nielsen says: "On the Web,
usability is a necessary condition for survival. If a
web site is difficult to use, people leave. If the
homepage fails to clearly state what a company offers
and what users can do on the site, people leave. If
users get lost on a web site, they leave. If a web
site's information is hard to read or doesn't answer
users' key questions, they leave." |
|
Solution |
|
Implement a usability program for your website based on
the current usability guidelines as outlined on this
website. |
|
Conclusion |
|
In today's competitive e-commerce market you are
investing in Pay Per Click (PPC) marketing programs with
increasing cost per click (CPC). It is imperative that
you increase your website conversion rate (CR) if you
expect to survive on the Internet. Only one-third of
e-commerce websites comply with the standard usability
guidelines. Bad usability equals no customers. |
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