Search Engine Marketing - Website Usability Guidelines 


       Search Engine Marketing & Website Usability Guidelines

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Search Engine Submissions (1-2)

Crawler-based search engines automatically visit Web pages to compile their listings. This means that, unlike directories, you are likely to have several, if not many, pages listed with them. This also means that by taking care in how you build your pages, you might rank well in crawler-produced results.
Submitting to Google
The absolute best way to get listed with Google is to get links to your Web site from other sites. Indeed, this is the best way to get listed for free with all the major crawlers listed on this page. Crawlers follow links, so if you have good links pointing at your Web site, the crawlers are more likely to find and include your pages in their databases.

Here's the good news: if you submitted your site to the major directories and got listed with one of them, then Google and other crawlers will almost certainly pick up the URL that was listed. This means you may not need to do additional work to get listed with crawlers.
Aside from link building, Google provides an Add URL page that lets you submit a URL directly to its crawler. However, there's no guarantee that Google will actually include a URL submitted to it this way. Despite this, it makes sense to submit your home page and perhaps one or two other URLs from "inside" your Web site via the Add URL page.

In addition to the ADD URL page, Google offers other options to submit a large list of URLs (a sitemap file) and verify ownership of your site within Google Webmaster Central for faster indexing, free of charge.

Once you have completed one of the options above, you really don't need to submit more than this. The only reason for submitting some of your inside pages is to give Google an alternate route into your site in case there is a problem reaching your home page. From whatever page it visits, Google will look for links to other pages within your site, perhaps including those in its index. This is true for other crawlers, as well.

If you have a brand new Web site, it will probably take about a month before Google lists your web pages naturally. Because of this, you might consider making use of its paid placement program Google AdWords, which is covered in the next part of this guide.
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