| Sample Meta Tag |
<HEAD>
<TITLE>Meta Tags</TITLE>
<META NAME="description" CONTENT="Guide to what
meta tags are & how to use them.">
<META NAME="keywords" CONTENT="meta tags, free
meta tag generators.">
</HEAD>
<BODY> |
| Meta Description
Tags |
The contents of meta description tags are
indexed by some search engines as the page
description in its search engine results.
However, meta description tags is often misused,
with misleading or even false descriptions about
a page. As a result, the relevancy of search
results are often compromised, so search engines
have begun to de-emphasize the importance and
even totally ignore the contents of the tag.
Some search engines, such as AltaVista and
Inktomi, do still index the contents of a meta
description tag for its search results. But if
the meta description tag is missing, the search
engine will usually extract a description from
the body text.
In general, search engines will index the first
135-249 characters of the meta description tag
contents. Write a description that sells the
page.
Include the most important keywords at the
beginning of the tag. But, don't just fill the
description tag with keywords. |
| Meta Keyword Tags |
The contents of a meta keyword tag is used to
help define the important keywords of a page. It
sounds good in theory. However, in practice, the
meta keywords tag is often misused, including
the addition of excessive or irrelevant
keywords. So much so, that most, but not all,
search engines totally ignore the contents of
the meta keywords tag.
Inktomi is the only search engine that indexes
the meta keywords tag. Since Inktomi provides
search results for top search engines such as
MSN, HotBot, and Yahoo. It is probably worth the
effort to include the meta keywords tag in your
Web pages.
If you do decide to use the meta keywords tag, I
suggest that you only include the most important
keyword phrase in the content of the tag. The
meta keywords tag should be placed just after
the meta description tag. |
|
