(1) Check your website for Positive Ranking Factors

Ranking factors will influence a website's rank at the major search engines (Google, Yahoo!, and MSN) for a particular keyword or phrase. Simply review each factor and design your website accordingly.

(2) Check your website for Negative Ranking Factors

Negative ranking factors will influence a website's rank at the major search engines (Google, Yahoo!, and MSN) for a particular keyword or phrase. You will want to make sure that your website does not contain any of these listed Negative factors.

(3) Selecting Keywords

The first step in optimizing for Search or Pay Per Click (PPC) is to understand what keywords your website visitors are using to try and find your website. This section will give you specific instruction how to find your most targeted keywords and how to control them.

(4) Improving your ranking with Link Strategy

Every major crawler-based search engine uses link analysis as part of their ranking algorithms. By building links, you can help improve how well your pages do in link analysis systems. Google is the leading search engine that uses link analysis.

(5) Monitor your Ranking Position.

You need to monitor three search engines: Google, Yahoo, and MSN. These search engines represent approximately 90% of all search traffic. There are many free services that will give you your ranking position for each keyword.

Example:

http://www.marketleap.com/publinkpop/

http://www.yahoosearchrankings.com/