Search Engine Optimization Guidelines

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Search Engine Optimization is a key to any successful internet marketing strategy. Search Engine Optimization is the process in which the careful and strategic placi45%ng, analysis, and wording of text keywords on a web page will enable optimum search engine rankings. There are several ways in which this process can benefit internet marketing strategies.

A website that is properly optimized will increase the number of visitor's hits to your website. If the website visitor finds your website relevant to his or her needs your ROI will increase.

As a marketing strategy, search engine optimization is used to increase website relevance. Research shows that if your website visitors do not feel your website is relevant they will move on to your competition.

Search engine optimization and search engine marketing are often used interchangeably. However, the terms have different functions. Search engine optimization is a component of search engine marketing. Search engine optimization is the process of optimizing a website for search engine listing. Search engine marketing includes paid placement, paid inclusion and pay - per - click (PPC) campaigns. These search engine marketing strategies offer the advantage of immediacy.

Website Usability Guidelines

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A few years ago no one paid much attention to website usability. Today, with the increased cost of pay per click advertising, increased competition and the fight for screen real estate - it is paramount that all online businesses pay attention to usability.

Website usability is the key to increasing your conversion rate and online profits. Your website visitors will stay on your website longer if:

• They can find what they are looking for.
• They can navigate your website.
• The website information is easy to read.
• The website answers the user's questions.
• They can find the product they are searching for.
• They can figure out how to buy the product

Zone Research stated that $25 billion in potential profit is lost every year due to website usability issues. It would seem prudent that usability be a central component in the development of all websites. When you follow the standard usability guidelines you will increase the ROI of your website. Getting your website visitor to your website is not enough. You must convert your visitor to a customer.