A few years ago no one paid much attention to website usability. Today, with the increased cost of pay per click advertising, increased competition, and the fight for screen real estate for organic search engine listings -- it is paramount that all online businesses pay attention to usability.

Why is Usability Important?

On the web, website usability is the key to increasing your conversion rate and online profits. Your website visitors will stay on your website longer if:

• They can find what they are looking for.
• They can navigate your website.
• The website information is easy to read.
• The website answers the user's questions.
• They can find the product they are searching for.
• They can figure out how to buy the product

Remember, your competition is just a click away.